Marketing Tips & Strategies

This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time,...

Do you love watching Shark Tank? The innovative ideas entrepreneurs present and the sharks drilling presenters with...

For every investment made at your company, there’s an expected return. But when it comes to some expenses, like ...

TikTok may not be the first social media site you consider when trying to decide where to spend your marketing budget....

Like smartphones and social media, text messaging and FaceTime it’s hard to remember a world that didn’t include...

Subscriptions are booming, with 70% of business leaders saying they will be key for revenue growth in the future. From...

Email is one of the best ways to connect with your audience. It’s easy to personalize, there are no character limits...

You may have heard of geotargeting. It’s a hot topic, most recently connected with deciphering how fraudulent voting...

When a retailer is big enough to create its own holiday, it has a ripple effect.