Marketing Tips & Strategies

This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time,...

Digital marketing has taken off, with social media and email newsletters allowing companies to make frequent and...

While people began using the phrase “the new normal” early on in the pandemic, those early months presented a struggle...

It’s easy to be tricked into thinking that marketing is only a creative, artistic endeavor. Conversations around design...

Marketing during an election can be a turbulent endeavor, forcing you to find new ways to be heard between all the...

You’ve heard that companies are mining data to create better and more cost-effective marketing strategies, but you may...

Four out of five marketers responding to a BlueVenn survey said that they didn’t have the skills to handle data...

It was almost instantaneous. In a matter of hours, your entire marketing campaign was all wrong for the moment. Every...

After 11 years of expansion, the economy is officially in a recession, as defined by the National Bureau of Economic...