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Marketing Tips & Strategies

How To Build A Strong Brand Identity

Building a brand identity doesn’t look all that different from building your personal identity. You probably have a...

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Your Intro To Influencer Marketing

You’ve been thinking about trying influencer marketing as part of your broader strategy. Social media is flooded with...

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How To Communicate Social Responsibility As A Brand

Sixty percent of American consumers say they believe it is important to make purchases from responsible brands. But...

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What Message Is Your Logo Color Sending?

If you’re in the midst of a logo design, whether it’s a brand-new company or you’re ready for an update, you’re...

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Can You Quantify The Value Of Marketing?

For every investment made at your company, there’s an expected return. But when it comes to some expenses, like ...

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How Do You Create A Brand?

A person that opens a successful new business may not realize that what they are really doing is building a successful...

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How Does A Brand Recover From A Mistake?

After all the buzz surrounding the slap at The Oscars, it’s hard not to wonder: Can Will Smith ever come back from that?

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Why Your Logo Matters

Whether you’re about to launch a new business or trying to rebrand an existing one, you’re probably spending time...

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What Are The Best Social Media Platforms To Reach Your Target Audience?

Over half the global population now uses social media, and they hang out there for an average of two hours and 27...

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