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Marketing Tips & Strategies

Mike Paine

Mike Paine
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Recent Posts

Mail Goes Digital: The Benefits of Informed Delivery

You may have heard of informed delivery, the service offered through the United States Postal Service that allows...

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Multichannel Versus Omnichannel Marketing

You may have heard multichannel and omnichannel marketing used interchangeably, and you may have even used the terms...

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6 Surprising Ways to Increase Customer Retention

Every company is looking for ways to make connections with customers. There are key strategies, such as personalizing...

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Top Three Challenges for Commercial Printers

Digital marketing is enjoying explosive growth with social media and email marketing offering marketing channels that...

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The Untapped Power Of SMS Marketing

It’s not your imagination. Americans love their phones. And they check them an average of 47 times a day.

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Why Some Companies Favor SMS Marketing Over Social Media

The question of how your social media content gets seen has always held an element of the unknown. Some might say even...

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When Is The Best Time To Offer A Promotion?

I'm sure you've heard the saying, "Timing is Everything." This is never more prevalent than when launching a promotion....

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Direct Mail and SMS Integration

Easily add SMS to your direct mail campaign.

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FCC Ruling Makes DirectMail.io's SMS Platform More Powerful Than Ever

On June 25, 2020, the Federal Communications Commission (“FCC”) ruled that “peer-to-peer” texting systems are not...

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