In order to successfully engage in seasonal marketing, you have to begin with accurate data. Seasonal marketing doesn’t have to revolve around Christmas; choose a holiday that fits your brand.
Every company’s business has an ebb and flow to demand. Maybe it’s an obvious busy season, such as for a team of swimming instructors or a ski supply company. For others, seasonal demand may be more subtle. In order to make the most of seasonal marketing, here are a few tips:
Starting any kind of marketing campaign begins with data because you don’t want to spend resources blindly. Take a look at not only your sales, but your website traffic and social media activity. Even if you know that autumn is when your apple orchard sees the most visitors, it’s your strawberry fields that get the most searches. Are you missing an opportunity to make your berry crop attract more visitors?
Even if your business has a typical surge in volume demand around the holidays, that doesn’t mean you’re stuck imitating the same old seasonal marketing. Think about injecting some humor or a creative approach.
You could also try creating a seasonal buzz around a little-known holiday. For instance, National Best Friends Day is June 8, a perfect opportunity for a buy one-get-one deal. January 3 is Festival of Sleep Day, a great time to encourage your customers to make an online purchase of blankets, pajamas or pillows. July 1 is National Bathtub Racing Day, which seems primed for all kinds of marketing stunts.
Be aware of the kinds of seasonal marketing your competitors are using. Otherwise, you could unintentionally plan a campaign that’s a little too close to what they are using or you could offer promotions that are similar but not as enticing.
Don’t wait until your big rush is about to hit before you plan your seasonal marketing. Get out your calendar and designate some time when things are slower so that you can schedule some brainstorming sessions and pull in outside help if you need it.
Seasonal marketing is a great opportunity to have some fun, but don’t stop all of your marketing in your off-season. Make sure you are maintaining your social media presence and raising brand awareness through consistent content marketing.
Seasonal marketing can be a lot of fun, but it can also be a lot of work. It doesn’t have to be when you use the all-in-one automated marketing solution from DirectMail.io. If you enjoyed this, be sure to follow us on all of our social networks, or even listen to us on your favorite podcast network as we post new marketing tips every day.